Designing, building, and curating immersive experiences across the globe.
Strategic Planning & Consultancy
We blend strategic insight with creative intelligence to shape sustainable, future-ready cultural projects.
Our expertise spans business planning, analytics, and specialist consultancy, combining data, community insight, and innovation to guide informed decision-making.
From governance and branding to accessibility and audience engagement, we build frameworks that balance social impact with financial sustainability, ensuring every project thrives with authenticity and purpose.
Audience Development
We act as the bridge between projects and their audiences, connecting people to cultural sites through clear communication, creative engagement, and tailored experiences.
By understanding visitor needs, behaviours and motivations, we design strategies that enhance participation, accessibility and long-term engagement.
Our approach ensures that cultural initiatives resonate with diverse audiences, fostering meaningful connections and lasting impact.
Storytelling & Research Excellence
At MUSE, every story begins with research and unfolds through storytelling.
We transform rigorous inquiry into resonant narratives, grounded in evidence, enriched by collaboration, and brought to life with creativity.
From archives and oral histories to curatorial journeys, we craft experiences that engage both heart and mind, ensuring every story connects with its audience in meaningful ways.
Content and Collections
We curate, source, and manage exceptional collections that tell extraordinary stories.
From research and acquisition to licensing, systems, and installation, our team ensures that every artefact and narrative is handled with expertise and presented to the highest international standard.
Conservation
MUSE provides expert guidance and specialised solutions for the preservation, conservation, and restoration of heritage assets and collections.
We work closely with design and restoration teams, implement rigorous conservation measures, and support collection transfers, laboratory installations, and technical reserves.
Each project is carefully tailored to ensure safe, optimal outcomes and fosters ongoing research and development.
Project Management
With precision planning and agile methodologies, we deliver projects that balance creativity, quality, and control.
From budgeting and cost management to environmental logistics, every milestone is executed with meticulous care ensuring delivery that is on brief, on budget, and beyond expectations.
Design
Our multidisciplinary design collective brings together architects, engineers, and creatives to shape environments that are functional, sustainable, and emotionally resonant.
Every design balances aesthetics, technology, and purpose, crafted to create lasting impressions and transformative visitor experiences.
Technology
The digital transformation of the 21st century continues to grow, and cultural institutions must evolve through innovative digital approaches.
We offer a comprehensive range of services to enhance the digital strategy of each cultural space, from developing new digital experiences to implementing or expanding digital services, maximising the potential and reach of institutions.
From immersive storytelling to digital interactive experiences powered by AI and XR, MUSE sets new benchmarks for experience creation — always guided by sensitivity to culture, sustainability, and human connection.
Through these tools, we design journeys that adapt to people’s emotions, using innovation not as spectacle, but as a bridge to meaning.
Build
The MUSE collective delivers comprehensive turnkey solutions, transforming vision into reality.
Our forward-thinking approach brings ideas to life across scales and geographies, from international museums and expo pavilions to travelling exhibitions and immersive environments.
With global design-and-build expertise, we create experiences that inspire and endure.
Communication and Marketing
We help cultural institutions build strong brands and meaningful connections.
From developing communication strategies to promoting programmes and experiences, we ensure every story reaches its audience with clarity, engagement, and impact, amplifying visibility and driving long-term growth.