In 2005, Mário founded the MUSE Group of Companies in London, where he has since served as Chairman and Chief Executive Officer. He is also the proprietor of the MUSE brand, a registered trademark in thirty countries worldwide. Under his stewardship, the Group has evolved into a leading force in cultural consultancy and creative services, renowned for its commitment to artistic excellence and innovative solutions. Through MUSE, Mário has fostered partnerships with institutions, designers, artists, and visionaries across the globe, contributing to the enrichment of cultural discourse and industry evolution.

A passionate advocate for cultural development for over thirty-five years, Mário has played a pivotal role in the conception, development, and delivery of more than 150 projects worldwide, some award-winning national and international projects. His dedication to fostering cross-cultural dialogue, championing imaginative experiences, and promoting the transformative power of culture continues to shape MUSE’s strategic vision and global influence. His work reflects a deep-seated belief in the ability of culture to inspire, connect, and drive meaningful change across societies, developing projects to actively and creatively engage the visitors and bring to life memorable experiences to audiences across the globe.